The Heart of Bababaa
There’s nothing quite like it — that look in your child’s eyes when a sound book roars to life, or when their tiny fingers trace the letter A on a printable worksheet. These are the moments that matter — the ones that remind us learning isn’t about perfection, it’s about curiosity, laughter, and trying again (and again).
Our printables and interactive books are tools for connection. They make learning something you do together. Because when kids play, explore, and giggle their way through discovery, they remember more, feel braver, and fall in love with learning.
bababaa — where learning grows with love, play, and a little bit of magic.


Our mission
To make learning feel like love.
At baba baa, our mission is to create meaningful moments of connection between parents and children through play, discovery, and imagination.
We design sound books, printables, and activities that spark curiosity, build confidence, and help every child learn joyfully — not perfectly, but wholeheartedly.
Because learning isn’t about ticking boxes — it’s about laughter, creativity, and the magic of doing it together.
Our vision
A world where every child grows up believing that learning is beautiful.
We envision homes filled with giggles, stories, and colorful printouts — where education feels like exploration, and creativity is part of everyday life.
At baba baa, we see parents not just as teachers, but as co-adventurers — guiding, cheering, and growing alongside their children.
Our vision is to make learning tools that nurture hearts as much as minds — empowering a generation of curious, kind, and confident learners.


Our team
Meet the Bababaa “team”: one mom, one laptop, two curious kids, and a whole lot of adventures.
Everything here — from the sound books to the printable worksheets — is dreamed up, tested, and loved right at home. No fancy office, just real-life learning, plenty of laughter, and the occasional tear (because that’s parenting, right?).
At baba baa, it’s not about being big — it’s about making a big difference, one playful page at a time
Lee Jiun Lok
Founder