Feel the Love: The Story of Rasa Sayang

I have always loved music and I have been completely mesmerised by Asian folksongs I heard as a little girl, and ever since becoming a mom to my son Hugo, it’s been my dream to share the true meaning of the music and stories from my heritage. And that’s where baba baa’s first children’s product, the Rasa Sayang Sing & Record Fun Book comes from.

Rasa Sayang translates to “feel the love” and that’s the core value which sits at the heart of my children’s brand. In Singapore, Malaysia and Indonesia, Rasa Sayang is a well-known folk song, one which is taught in schools throughout the Malay Archipelago. There are many, many speculations about where this beautiful story first began; some believe it to be created by an Ambonese many years ago, others like to refer to the first ever Rasa Sayang tape recording made during the Dutch colonisation in Indonesia, others believe it to be a folk song written in Sanskrit which has been sung by the people of Malaysia for centuries. To us, Rasa Sayang is a song of love, a song for everyone. We believe it to be the song of the Nusantara people, long before there was a Malaysia or an Indonesia. Long before the Southeast Asian Archipelago was divided.

Today, Rasa Sayang remains a song of love and be it in Malaysia or Indonesia, if you know anything about the people in this part of the world, you’ll know that the song’s meaning is engrained into the culture and the approach to life here.

The people of Singapore, Malaysia and Indonesia and the rest of the world love the Rasa Sayang fairy tale regardless of age, ethnicity, class or religion. We hope that you and your family will enjoy it too.

Click here to read more about how Baba baa was born.

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